Born in 1898, Alfred Eisenstaedt was fascinated by photography from his youth and began taking pictures at the age of 14 when he was given his first camera, an Eastman Kodak Folding Camera with roll film.
In 1927 Eisenstaedt sold his first photograph and at the time had no idea that professional photography even existed. Photojournalism was at its very infancy.
Eisenstaedt began his freelance career for Pacific and Atlantic Photos’ Berlin office in 1928. It was taken over by Associated Press in 1931.
“Photojournalism had just started,” Eisenstaedt has remarked “and I knew very little about photography. It was an adventure, and I was always amazed when anything came out.”
By 1935 Eisenstaedt had acquired a Rolleiflex camera and immigrated to America.
A year later he became one of the original staff photographers for Life Magazine.
By now, he was a master of the candid photograph.
Diminutive in stature, Eisenstaedt stood only slightly over five feet tall. He used a 2 1/4″ Rolleiflex “because you can hold a Rolleiflex without raising it to your eye; so they didn’t see me taking the pictures.” Eisenstaedt was speaking of the time he photographed American soldiers saying farewell to their wives and sweethearts in 1944 on assignment for Life. “I just kept motionless like a statue.” he said. “They never saw me clicking away. For the kind of photography I do, one has to be very unobtrusive and to blend in with the crowd.”
The Iconic WWII Kissing Photo
VJ Day in Times Square on August 15, 1945 provided the opportunity for Eisenstaedt to photograph the image for which he is possibly most famous.
“I saw a sailor running along the street grabbing any and every girl in sight.” he explained. “Whether she was a grandmother, stout, thin, old, didn’t make any difference. I was running ahead of him with my Leica looking back over my shoulder… Then suddenly, in a flash, I saw something white being grabbed. I turned around and clicked the moment the sailor kissed the nurse.” Eisenstaedt was very gratified and pleased with this enduring image. “People tell me that when I am in heaven they will remember this picture.”
The photographer died in 1995 at the age of ninety-six.
The key to Eisenstaedt’s genius lay in his humility and humanity. “My style hasn’t changed much in all these sixty years,” he explained. “I still use, most of the time, existing light and try not to push people around. I have to be as much a diplomat as a photographer. People often don’t take me seriously because I carry so little equipment and make so little fuss. When I married in 1949, my wife asked me. ‘But where are your real cameras?’ I never carried a lot of equipment. My motto has always been, ‘Keep it simple.'”
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Cristina Photography helps professionals to elevate their brand with creative visual solutions. Cristina Arce is a Toronto personal branding photographer bringing together the worlds of brand development and visual brand communication, helping women entrepreneurs create images that tell their brand story.
Cristina Arce specializes in personal branding photography, headshots, product photography, glamour portraiture, maternity, lifestyle portrait, and boudoir. She is a creative and graphic designer with more than 20 years of experience.
Cristina Photography commonly services the following GTA cities: Toronto, Vaughan, King, Brampton, Caledon, Mississauga, Richmond Hill, and Markham (Ontario, Canada). Once a year, she travels to Costa Rica. Available for worldwide travel.
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